By the mid-1970s, STIHL was well established as a strong contender among the leading chainsaws of the day, including brands like Poulan, McCulloch and Homelite. From the beginning, STIHL chainsaws had engineering advantages that made them top performers for professional loggers. These were the years when chainsaw dealerships were popping up everywhere. We were rapidly expanding to ensure that STIHL became the brand of choice for the best dealers throughout our territory.

After building a new 3,000 square foot facility in 1971, we built and moved to our next facility with 6,900 square feet just 3 years later in 1974. The new building had a loading dock and maneuvering room for the 18-wheelers that filled our warehouse. We were well positioned for the growth and expansion of the coming decade.

Dealer Growth Event

To celebrate our Second Decade of Thriving and Expanding, we will reward dealers who are growing and expanding their businesses in two important categories: Accessories and Safety Apparel. 

The knowledge and expertise of our dealers and their sales and technical team members are important in selling and supporting all STIHL products. Accessories and safety apparel are two categories where you can really make a difference for your customers and for your business by making sure that all customers get the accessories and safety apparel they need. 

We’ll reward the fastest growing dealers in all six of our sales territories with 1st, 2nd and 3rd Place prizes in both Accessories and Safety Apparel categories – up to 36 winners in all. Winners will receive Visa Gift Cards with values ranging from $500 to $200. We encourage you to consider using these prizes to build your own motivational contest for your whole team.

The contest runs June 1 – October 31, 2016. Click here for Contest Rules and Details. Celebrate STIHL SOUTHWEST’s decade of Thriving and Expanding by growing your own business in 2016!

STIHL Accessories Winners

First Place

Greenway Equipment | Jonesboro, AR

Goldman Equipment Company | Natchitoches, LA

Sunshine Quality Solutions | Donaldsonville, LA

Revell Ace Hardware Company | Byram, MS

Hartley Equipment Company | Canton, MS

Gregg Farm Services | Gassville AR


Atwoods | Hot Springs, AR

Trico Lumber Company | Jefferson, TX

Sunshine Quality Solutions | Lafayette, LA

Richard's Outdoor Power Equipment | Taylorsville, MS

H & R Agri-Power | Columbus, MS

Atwoods | Lowell, AR


Lawn and Power | Star City, AR

Bagley's Power Eqiupment | Longview, TX

Henderson Implement & Marine | Lake Charles, LA

Sunshine Quality Solutions | Covington, LA

Griggs Carquest Auto Parts | West Point, MS

Beebe Lawn and Power Equipment | Beebe, AR

STIHL Safety Apparel Winners


Malvern Power Equipment | Malvern, AR

Longview Lawn & Garden Equip | Longview, TX

Hutch's Hardware | Gonzales, LA

Frederick's Sales and Service | Brandon, MS

Hartley Equipment Company | Canton, MS

Henard Utility Products | Searcy, AR


Chapel Hardware & Garden Center | Pine Bluff, AR

Randy's One Shop, Inc. | Boyce, LA

Sunshine Quality Solutions | New Iberia, LA

T & D Repair | Osyka, MS

Hartley's Greenhead Outdoors | Clarksdale, MS

Kirkendoll Equipment | Clinton AR


Hamburg Motor Supply | Hamburg, AR

Twin City Outdoor Equipment | West Monroe, LA

Joe's Lawnmower Shop | Kenner, LA

Phillips Building Supply | Gulfport, MS

Graham Equipment Company | Senatobia, MS

Yeager Hardware | Van Buren, AR


Take a look at some our favorite memories from this decade...


STIHL Matches

These STIHL matches were an ever-present staple of our small giveaway items in the 1970s.




The 1979 oil crisis led to a severe recession in the early 1980s in the U.S. This button with its “I Refuse to Participate in the Recession” was actually borrowed from an earlier slogan used by Stihl American.


STIHL Necktie

We aren’t sure when this tie was produced, but it certainly looks like it would have been appropriate in the 1970s or 1980s.  Dorsey still has this tie in its original packaging, so we are guessing that it did not work with his personal style and was never actually worn. 


"TGWN" Sale

This 1979 letter to dealers announces our recent move and the “TGWN” Sale (Thank Goodness We’ve Moved).  You’ll also find the announcement of the STIHL 028 Wood Boss, dubbed “Stihl’s long awaited entry into the occasional user market.” 


Relocation Sale

This 1978 letter to dealers announced our special “Relocation Sale,” intended to clear out our warehouse before we moved to our new facility.  The photo shows the Oil Can Radio, which was Deal #4 from this letter. We still have a few of these radios, and we are guessing that a lot of dealers do, as well.


STIHL southwest cookbook

For our 1983 Dealer Meeting, the “girls” of STIHL SOUTHWEST, put together a cookbook of their favorite recipes. These booklets were handmade with construction-paper covers and were presented to all of the ladies attending the meeting.  The book was very popular but making them by hand was so much work that we didn’t try it again until the 1990s, when technology was much more favorable for a project like this.