Looking Ahead Dealer Sales Contest Official Rules

STIHL SOUTHWEST is celebrating the fifth decade of our 50 Years with STIHL with a sales contest supporting the launch of the new STIHL Lightning Battery System™ units.  Dealers can win based on their total registered retail sales of STIHL Lightning Battery System™ powered units from March 1 – June 30, 2017.  See prize descriptions below.

To win, Dealers must be enrolled in MAP 2017, must have purchased at least 25 STIHL Lightning Battery System™ products and must have installed a new battery products freestanding or wall display in the dealership prior to the end of the contest.  



  1. You must be an authorized STIHL Dealer of STIHL SOUTHWEST, INC. to be eligible to compete in this contest and win a prize. 

  2. The dealership must be participating in 2017 MAP.

  3. Dealer must have purchased a minimum of 25 STIHL Lightning Battery System™ units in 2017 prior to the end of the contest.

  4. Dealer must have installed the new battery products freestanding or wall display in their showroom prior to the end of the contest.

  5. Dealer must be in good standing, with account current, etc., at the time contest winners are announced or the prize will be forfeited.



First, Second and Third Place prizes will be awarded in each of our six sales brackets (AA, A, B, C, D and E).  If you do not know your bracket, your STIHL Territory Manager will be happy to assist you. 


First, Second and Third Place Prizes / Up to 18 Prizes Awarded

In each of our sales brackets (AA, A, B, C, D, E), the top three Dealers with highest registered retail sales of battery units will receive a prize. A total of up to 18 prizes will be awarded with a First, Second and Third place prize in each sales bracket. Bracket-A Dealers will compete against other Bracket-A Dealers, Bracket-C dealers will compete against other Bracket-C Dealers, etc. The contest is based on registered unit retail sales of these product lines from March 1 – June 30, 2017. Plus, you can DOUBLE YOUR PRIZE – see the “Prize Bonus” below.

1st Place:    $1,000.00   (6 prizes to be awarded)

2nd Place:   $500.00 (6 prizes to be awarded)

3rd Place:   $300.00  (6 prices to be awarded)


Double Your Prize Bonus!  Your staff can win, too!

If two or more registered iCademy staff members have taken and passed all iCademy modules related to battery products, we’ll double the value of the 1st, 2nd and 3rd Place prizes with STIHL OUTFITTERS™ gift cards for qualifying employees. The STIHL OUTFITTERS™ prize bonus will be shared among all qualified employees of the winning dealership.  Testing must be completed by June 30, 2017.  

So here’s what you can win if you DOUBLE YOUR PRIZE:

  • 1st Place Dealer Winners:   $1000 + $1000 STIHL OUTFITTERS™ Prize Bonus for Employees
  • 2nd Place Dealer Winners:  $500 + $500 STIHL OUTFITTERS™ Prize Bonus for Employees
  • 3rd Place Dealer Winners:   $300 + $300 STIHL OUTFITTERS™ Prize Bonus for Employees

Example: if a 2nd Place winner has 5 eligible employees registered on iCademy and four of them have taken and passed the iCademy battery modules, each of the four receives a $125 STIHL OUTFITTERS™ gift certificate.  If a 2nd Place winner had 10 qualified employees, each would win a $50 Outfitters gift certificate.  A minimum of 2 employees must qualify and a maximum of 10 employees can win.



  1. Winners will have the highest registered sales of the STIHL AK, AI and AP Battery System units from March 1 – June 30, 2017.  Retail sales must occur between those dates.  Registrations must be submitted online in eService no later than July 10, 2017.   The top three Dealers in each sales bracket (AA, A, B, C, D and E) will be the winners, with a total of 18 First, Second and Third Place Winners.  Staff members of winning dealerships can Double Your Prize by passing battery-related iCademy tests as described above.

  2. Only AI, AK, and AP units that are registered online in eService will be counted.  Extra batteries and other accessories will not be included.

  3. You must have ordered at least 25 AK and AI battery units and installed a new freestanding or wall STIHL Lightning Battery System™ products display in your showroom prior to the end of the contest.

  4. Multi-location dealers:  Dealers with two locations will have their registered unit volume combined and will compete at their current bracket level. Dealerships with 3 or more stores will be evaluated individually, but will compete in the bracket that each individual store would fall into by itself. So if the Dealer group is in the AA bracket, but the location’s volume is at the C level, that store will compete with other C bracket Dealers. Any evidence of volume shifting between locations will disqualify the entire group at STIHL Southwest’s discretion. 



Product availability is expected to be tight throughout the contest time period and some models may not be available at all or only in limited quantity.  Dealers are encouraged to order sufficient quantities early.  Since only registered retail sales “count” for this contest, lack of availability and orders that we are unable to fulfill will not be included in determining contest winners. 

All required training modules for the AK and AI lines are expected to be available by the end of April. A list of all qualifying modules is below For the employee “Double Your Prize Bonus” to be awarded, at least two employees must have passed all iCademy modules on this list by the end of the contest on June 30, 2017.

Available now:

STIHL Lightning Battery System

FSA 56 (AK Series)

BGA 56 (AK Series)

HSA 56 (AK Series)

RMA 370/410 C (AP Series)

The Facts Behind Battery Voltage

MSA 120 C-BQ (AK Series)

HSA 45 (AI Series)

AutoCut 2-2®, Replacing the Spool


Available by late April:

The BGA 45 (AI Series)

FSA 45 (AI Series)



The Looking Ahead STIHL Lightning Battery System™ Sales Contest winners will be announced in July 2017.

Prizes are not transferable or redeemable for cash, and prize substitution will not be allowed, except at the sole discretion of STIHL SOUTHWEST. Taxes are the responsibility of the winning Dealerships and any Dealership or individual receiving $600 or more in prizes must provide the necessary information for SSW to produce required tax forms. Prizes will not be replaced if lost or stolen.

Contest is not valid where prohibited by law.

RULES: The contest will be governed by these official rules.  By participating in this contest, entrants agree to be bound by these official rules and by the decisions of STIHL SOUTHWEST, whose decisions are final on all matters relating to this contest. Questions, issues or requests for clarification should be submitted to STIHL Southwest by June 1, 2017.

Once the prizes have been awarded, the names of the winners will be available on this website.